Kevl Design
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Magnetique

stationary, plastic, magnet, design, lifestyle

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Magnestique

2015

@SoulFun Creative

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Magnestique is a springless clip that can be used to manage your files just like regular clips.  Separate Magnestique into its parts, and it becomes two independent, but not so ordinary magnets that may hold pictures on your refrigerator.

Manufactured by SoulFun. Available in local design shops.

Design Process

 
Background
Regular clips is a functional product. It’s been designed to simply solve inconvenient in our daily life. We want to keep its original function which is to hold things, but remodel its shape and outline to make it look like some stationery supplies on the office desk and have a variety of functions.
Shape
While we discuss how to re-shape the clips’ form, we want the regular clips’ image to be retained. Make it more stylish but not too far from it. Replacing the spring allow us to think a different way performing this clip as an unusual one, that is what we come out with the idea of using magnet inside the clip. By using two opposite magnets to simulate the force of spring, make it feel like the regular one but there is a lot different inside it.
 
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Marketing
Through the study phase we found several similar products related to our ideas. Almost every product have something to do with the magnet, but the functions are not entirely the same. Knowing this cause us have to look into the detail and try to make some difference with others. So we begin to modify the accurate of this two part clips.

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Define Function
After we define this clip as a stationery supply, we know the connection between clips and papers, and there may be a entrance for our product. Use the clip to mark those important files in such a mess, or put some postcard to decorate the office. 
 

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Pattern & Shape
At this phase, we work on some detail that may make this clip more perfect. We studies the form of  clips’ button and develop several types. Base on the user psychology we chose type B, because in visual implication the circular hole with rounded edge may imply the user sense that spot can be pressed.

Prototyping to Production

 
First concept prototype, use regular clip to test the strength of magnestic force.

First concept prototype, use regular clip to test the strength of magnestic force.

 
 
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Using 3D printer to modify the real size and the accurate of gap.

Using 3D printer to modify the real size and the accurate of gap.

 
 
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First injection molding sample. Review the surface and other mechanical issue.

First injection molding sample. Review the surface and other mechanical issue.

 
 
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Testing the gap for magnet to fill in. Review other details.

Testing the gap for magnet to fill in. Review other details.

 

Tooling

 
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packaging Design

 
At first we try to use kraft paper as our package material, but after many tests and discussions we thought the transparent appearance is more easily to reveal the entire product towards the customer. Though this may cost more money than others, the final printing looks great and suit our product. We believe with this style of package will promote our product, make it more eye-catching then others in the stationery market.
 
 
_proposal 1

_proposal 1

 
 
_proposal 2

_proposal 2

 
 
_proposal 3 (final)

_proposal 3 (final)

 

photos

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  • Dimensions : 34x 25x 65(h) mm
  • Weight : 65 gram
  • Material : ABS、magnet
  • Color : White/Blue/Green
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